Overview
Use this worksheet to identify who you would like to engage and how you will engage them. Start with the key elements for communicating effectively about risk: your challenge, goal, and audience. Use a separate strategy for each audience. Capture what you know about your audience and what you need to learn about them to engage effectively. If you want to learn more about how to connect with your audience, attend the Building Risk Communication Skills training.
Watch the video below to avoid the common pitfalls when developing a strategy.
View an audio description version of this video.
Need extra help? Get ideas for your own strategy with this completed risk communication strategy from an extension agent communicating with elected officials.